Author: Kerik
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North Face: “We Play Different” Campaign Is All Wrong
The North Face has always been synonymous with adventure and exploration. Their iconic slogan, Never Stop Exploring, has captured the essence of both physical and personal exploration, pushing people to step outside their comfort zones. However, their recently released “We Play Different” campaign feels like a misstep. The “We Play Different” campaign is being run…
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Jake Paul’s W Deodorant Brand – Is it Legit?
Love him or hate him, Jake Paul is a great promoter. His new W deodorant brand is no exception. In an ever-competitive personal care market, Jake Paul’s W deodorant brand stands out not just for its high-profile founder but for its innovative marketing strategies and unique product offerings. Leveraging his massive social media following and…
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Baboon To The Moon Brand: Social Media Genius
Baboon To The Moon’s brand has almost perfected social media marketing. In today’s world of social media where everyone is fighting for users’ attention, it is impossible to stand out. A brand needs to be exciting, genuine, and bring value to users. By understanding its customers on a deep level, Baboon To The Moon is…
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The Liquid Death Brand Masterclass
Liquid Death’s brand has turned the water industry on its head with its edgy branding and marketing strategies. I explore how Liquid Death disrupted the water industry through counter-positioning and mastered social media all with genuine sustainability priority. Why should water be boring? Origins Liquid Death was founded in 2017 by Mike Cessario, a graphic…
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What gives Spotify the ability to raise prices?
Spotify just raised its prices for the second time in a year. Customers, including myself, groaned, but will they unsubscribe? Stockholders don’t think so. On Monday, the day the price increase was announced, its stock price rose 5.7%. Spotify enjoys the highest customer retention of any audio or video streaming service. Just 1.5% of customers…
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Kwik Trip: A Gas Station Brand Study
People Love Kwik Trip. Why would one gas station have a line at the pump while another, offering the exact same product across the road, is almost empty? This question came to me as I stopped at a Kwik Trip while traveling over Memorial Day weekend. Walking into a Kwik Trip isn’t just walking into…
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Where the heck did this Happy Thursday drink come from?
White Claw is flavorless and its cans are boring. Enter: Happy Thursday To me, it felt like nobody had heard of this drink then, all of a sudden, you couldn’t escape it. This Google Trends graph shows the true surge out of nowhere: Branding: This colorful, flavorful, non-carbonated, alcoholic beverage has Gen-Z drinkers in a…
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2024 Super Bowl Commercials!
I heard my friends saying things like “all the Super Bowl commercials are mid this year” or “that doesn’t make me want to buy that product”. In order for most commercials to make sense, you have to think like a marketer. What is the objective of the ad? Who are they trying to reach? How…
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What’s behind the Stanley cup craze?
Introduction Thanks to a single product, the 110-year-old company has gone from $73M to $750M in revenue in the past 5 years. What’s behind the Stanley cup craze that has middle-class women rampaging through Target to get one? Every few years, there’s a new water bottle that everybody buys, from Yeti tumblers to Hydro Flasks.…