Category: Brands
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The Liquid Death Brand Masterclass
Liquid Death’s brand has turned the water industry on its head with its edgy branding and marketing strategies. I explore how Liquid Death disrupted the water industry through counter-positioning and mastered social media all with genuine sustainability priority. Why should water be boring? Origins Liquid Death was founded in 2017 by Mike Cessario, a graphic…
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Kwik Trip: A Gas Station Brand Study
People Love Kwik Trip. Why would one gas station have a line at the pump while another, offering the exact same product across the road, is almost empty? This question came to me as I stopped at a Kwik Trip while traveling over Memorial Day weekend. Walking into a Kwik Trip isn’t just walking into…
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What’s behind the Stanley cup craze?
Introduction Thanks to a single product, the 110-year-old company has gone from $73M to $750M in revenue in the past 5 years. What’s behind the Stanley cup craze that has middle-class women rampaging through Target to get one? Every few years, there’s a new water bottle that everybody buys, from Yeti tumblers to Hydro Flasks.…