karrot space

Tag: branding

  • Jake Paul’s W Deodorant Brand – Is it Legit?

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    by

    Kerik
    in

    Love him or hate him, Jake Paul is a great promoter. His new W deodorant brand is no exception. In an ever-competitive personal care market, Jake Paul’s W deodorant brand stands out not just for its high-profile founder but for its innovative marketing strategies and unique product offerings. Leveraging his massive social media following and…

  • The Liquid Death Brand Masterclass

    The Liquid Death Brand Masterclass

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    by

    Kerik
    in ,

    Liquid Death’s brand has turned the water industry on its head with its edgy branding and marketing strategies. I explore how Liquid Death disrupted the water industry through counter-positioning and mastered social media all with genuine sustainability priority. Why should water be boring? Origins Liquid Death was founded in 2017 by Mike Cessario, a graphic…

  • A Look at Brand Virality in Social Media Marketing

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    by

    Kerik
    in

    With over 4 million followers on TikTok and 300k on Instagram, Emily Zugay’s dry humor and satirical logo redesigns are beloved by many. When you go to the comments and see huge brands like Adobe, McDonald’s, the NFL, and Arizona Tea asking for logos, it is obvious that they are just trying to get in…

  • What does Apple do wrong?

    What does Apple do wrong?

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    by

    Kerik
    in

    Introduction I am writing this on my MacBook, listening to music on my AirPods, with my iPhone in my pocket and an Apple Watch on my wrist. Apple has had my generation (Z) in a chokehold for as long as I can remember. The Beginnings: My First Apple Device The first personal device I ever…